{"id":9704,"date":"2023-10-14T18:50:11","date_gmt":"2023-10-14T21:50:11","guid":{"rendered":"https:\/\/speedio.com.br\/blog\/?p=9704"},"modified":"2025-03-10T17:53:24","modified_gmt":"2025-03-10T20:53:24","slug":"conversao-de-leads","status":"publish","type":"post","link":"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/","title":{"rendered":"Dicas para aumentar a convers\u00e3o de leads\u00a0"},"content":{"rendered":"\n<p>Entender a convers\u00e3o de leads \u00e9 fundamental para quem busca otimizar a performance de vendas. Neste artigo, voc\u00ea aprender\u00e1 estrat\u00e9gias e dicas para converter sua <strong><a href=\"https:\/\/speedio.com.br\/blog\/lista-de-leads\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/lista-de-leads\/\" rel=\"noreferrer noopener\">lista de leads<\/a><\/strong> em clientes fi\u00e9is e aumentar significativamente as vendas do seu neg\u00f3cio. Est\u00e1 pronto para melhorar sua taxa de convers\u00e3o de leads e garantir um crescimento sustent\u00e1vel? Continue a leitura!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Neste post voc&ecirc; ver&aacute;<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#O_que_e_conversao_de_leads\" title=\"O que \u00e9 convers\u00e3o de leads?\">O que \u00e9 convers\u00e3o de leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Dicas_de_otimizacao_da_taxa_de_conversao\" title=\"Dicas de otimiza\u00e7\u00e3o da taxa de convers\u00e3o\">Dicas de otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Como_preparar_leads_para_conversao\" title=\"Como preparar leads para convers\u00e3o?\">Como preparar leads para convers\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Estrategias_eficientes_para_captura_de_conversoes\" title=\"Estrat\u00e9gias eficientes para captura de convers\u00f5es\">Estrat\u00e9gias eficientes para captura de convers\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Importancia_da_analise_de_resultados_na_conversao\" title=\"Import\u00e2ncia da an\u00e1lise de resultados na convers\u00e3o\">Import\u00e2ncia da an\u00e1lise de resultados na convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Determinando_o_valor_real_de_seus_leads\" title=\"Determinando o valor real de seus leads\">Determinando o valor real de seus leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Por_que_a_taxa_de_conversao_e_crucial\" title=\"Por que a taxa de convers\u00e3o \u00e9 crucial?\">Por que a taxa de convers\u00e3o \u00e9 crucial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Como_calcular_a_taxa_de_conversao_de_leads\" title=\"Como calcular a taxa de convers\u00e3o de leads?\">Como calcular a taxa de convers\u00e3o de leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Como_o_time_de_vendas_pode_aumentar_a_conversao\" title=\"Como o time de vendas pode aumentar a convers\u00e3o?\">Como o time de vendas pode aumentar a convers\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/speedio.com.br\/blog\/conversao-de-leads\/#Transformando_seus_leads_em_clientes_fieis\" title=\"Transformando seus leads em clientes fieis\">Transformando seus leads em clientes fieis<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_conversao_de_leads\"><\/span>O que \u00e9 convers\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A convers\u00e3o de leads em clientes \u00e9 essencial para medir a efic\u00e1cia de estrat\u00e9gias de marketing e o <strong>retorno sobre o investimento (ROI)<\/strong>. Muitos <a href=\"https:\/\/speedio.com.br\/blog\/o-que-sao-leads\/\">leads<\/a> podem entrar no <strong><a href=\"https:\/\/speedio.com.br\/blog\/funil-de-vendas-b2b\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/funil-de-vendas-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a><\/strong>, mas a verdadeira arte est\u00e1 em garantir que esses leads se transformem em vendas reais.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } *\/\n\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@500;700;900&display=block\");\n        @import 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#084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 178px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 600px) { *\/\n        @media (max-width: 1023px) {\n\n            .box-card {\n                padding: 32px 32px;\n                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(max-width: 719px) {\n            .display-card {\n                flex-direction: column;\n                gap: 20px;\n            }\n\n            .cor {\n                display: none;\n            }\n\n            .titulo {\n                display: block;\n                width: 100%;\n                text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dicas_de_otimizacao_da_taxa_de_conversao\"><\/span>Dicas de otimiza\u00e7\u00e3o da taxa de convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong><a href=\"https:\/\/speedio.com.br\/blog\/aumentar-a-conversao-de-leads\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/aumentar-a-conversao-de-leads\/\" rel=\"noreferrer noopener\">taxa de convers\u00e3o<\/a><\/strong> \u00e9, sem d\u00favida, um dos indicadores-chave no mundo das vendas e marketing. Ela ilustra o percentual de leads que s\u00e3o efetivamente convertidos em clientes. Quando falamos sobre o que \u00e9 convers\u00e3o de leads, estamos nos referindo a esse exato processo. No setor de vendas, obter uma boa taxa de convers\u00e3o \u00e9 o objetivo principal, pois reflete diretamente no aumento das vendas do seu neg\u00f3cio.<\/p>\n\n\n\n<p>A import\u00e2ncia da convers\u00e3o de leads n\u00e3o pode ser subestimada. Ela serve como um term\u00f4metro para medir a efic\u00e1cia das estrat\u00e9gias de convers\u00e3o de leads e para otimizar a convers\u00e3o de leads. No entanto, como podemos realmente melhorar a convers\u00e3o de leads e garantir que nosso potencial cliente se torne um cliente fiel?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nutri\u00e7\u00e3o de leads<\/h3>\n\n\n\n<p>Manter um relacionamento pr\u00f3ximo e informativo com os leads \u00e9 crucial. Fornecer conte\u00fado relevante e de qualidade pode aquecer leads, preparando-os para a eventual compra. O aquecimento de leads \u00e9 uma pr\u00e1tica que se diferencia do simples envio de informa\u00e7\u00f5es. <\/p>\n\n\n\n<p>\u00c9 um processo em que a <strong><a href=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/#5_%E2%80%93_Integracao_entre_marketing_e_vendas\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/#5_%E2%80%93_Integracao_entre_marketing_e_vendas\" rel=\"noreferrer noopener\">equipe de vendas e marketing<\/a><\/strong> trabalha em conjunto para fornecer informa\u00e7\u00f5es espec\u00edficas e relevantes, direcionadas \u00e0s necessidades e interesses espec\u00edficos desses leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualifica\u00e7\u00e3o de leads<\/h3>\n\n\n\n<p>Identificar e separar leads com maior probabilidade de convers\u00e3o \u00e9 essencial. O objetivo \u00e9 descobrir quais leads t\u00eam um perfil alinhado ao seu produto ou servi\u00e7o. Uma vez identificados, o time de vendas pode orientar sua abordagem para esses leads, aumentando as chances de convers\u00e3o. A capta\u00e7\u00e3o e qualifica\u00e7\u00e3o de leads para orientar a abordagem da <strong><a href=\"https:\/\/speedio.com.br\/blog\/como-montar-sua-primeira-equipe-de-vendas\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/como-montar-sua-primeira-equipe-de-vendas\/\" rel=\"noreferrer noopener\">equipe de vendas<\/a><\/strong> \u00e9 uma pr\u00e1tica recomendada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acompanhamento eficaz<\/h3>\n\n\n\n<p>A equipe de venda deve estar atenta aos sinais de prontid\u00e3o de compra. Quando um consumidor \u00e9 classificado como um cliente em potencial, \u00e9 essencial que o setor de vendas esteja pronto para agir. O acompanhamento eficaz pode incluir reuni\u00f5es, chamadas ou at\u00e9 mesmo o uso de ferramentas de intelig\u00eancia comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dicas para aumentar a taxa de convers\u00e3o<\/h3>\n\n\n\n<p><strong>Entenda seu lead:<\/strong> Saber o que um lead \u00e9, e qual a sua jornada no funil de leads, pode ajudar a definir as melhores estrat\u00e9gias de marketing para converter mais leads.<\/p>\n\n\n\n<p><strong>M\u00e9tricas s\u00e3o essenciais:<\/strong> A m\u00e9trica de convers\u00e3o de leads \u00e9 um guia. Medir a convers\u00e3o de leads, observar o <strong><a href=\"https:\/\/vendas.mkt4sales.com\/geracao-de-leads-calcular-quantidade-de-leads\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/vendas.mkt4sales.com\/geracao-de-leads-calcular-quantidade-de-leads\" rel=\"noreferrer noopener\">volume de leads gerados<\/a><\/strong> e entender o custo de aquisi\u00e7\u00e3o de clientes s\u00e3o aspectos cruciais.<\/p>\n\n\n\n<p><strong>Use ferramentas tecnol\u00f3gicas: <\/strong>No mundo atual, \u00e9 uma ferramenta como um <strong><a href=\"https:\/\/speedio.com.br\/blog\/gerenciar-seus-clientes-potenciais\/#O_que_e_CRM_e_por_que_ele_e_um_software_crucial\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/gerenciar-seus-clientes-potenciais\/#O_que_e_CRM_e_por_que_ele_e_um_software_crucial\" rel=\"noreferrer noopener\">CRM<\/a><\/strong> ou uma plataforma de automa\u00e7\u00e3o de marketing que pode fazer a diferen\u00e7a. Essas ferramentas podem ajudar a conseguir leads de qualidade e a<strong> <a href=\"https:\/\/www.concil.com.br\/blog\/6-dicas-sobre-como-otimizar-o-gerenciamento-de-vendas\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.concil.com.br\/blog\/6-dicas-sobre-como-otimizar-o-gerenciamento-de-vendas\/\" rel=\"noreferrer noopener\">otimizar o processo de vendas<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>Colabore com vendas e marketing:<\/strong> O time de vendas e marketing deve trabalhar em sintonia. Transformar leads em clientes \u00e9 um esfor\u00e7o conjunto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_preparar_leads_para_conversao\"><\/span>Como preparar leads para convers\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Preparar leads para o processo de convers\u00e3o envolve nutri\u00e7\u00e3o e qualifica\u00e7\u00e3o. O objetivo \u00e9 descobrir quais leads t\u00eam um perfil adequado e est\u00e3o prontos para se tornar clientes. Uma ferramenta de <strong><a href=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/\" rel=\"noreferrer noopener\">intelig\u00eancia comercial <\/a><\/strong>\u00e9 fundamental neste processo, pois ajuda a segmentar e abordar os leads de maneira mais eficaz.<\/p>\n\n\n\n<p>Com a plataforma da <strong><a href=\"https:\/\/speedio.com.br\/4.2\/ampla-blog\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/4.2\/ampla-blog\" rel=\"noreferrer noopener\">Speedio<\/a><\/strong>, por exemplo, voc\u00ea tem acesso a informa\u00e7\u00f5es privilegiadas sobre todas as empresas ativas no Brasil gra\u00e7as a nossa tecnologia de <strong><a href=\"https:\/\/speedio.com.br\/blog\/caracteristicas-do-big-data\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/caracteristicas-do-big-data\/\" rel=\"noreferrer noopener\">big data<\/a><\/strong>. A ferramenta realiza uma busca em mais de 100 fontes de dados p\u00fablicos, cruza essas informa\u00e7\u00f5es e gera leads para voc\u00ea realizar sua prospec\u00e7\u00e3o ativa com muito mais seguran\u00e7a e informa\u00e7\u00e3o. <\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } *\/\n\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@500;700;900&display=block\");\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@300;400;500&display=block\");\n\n        .box-card {\n            \/* width: 100%; *\/\n            padding: 40px 40px;\n            border-radius: 16px;\n            background: #084CBD;\n            -webkit-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            -moz-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n        }\n\n        .display-card {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n\n        .titulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Roboto';\n            font-size: 36px;\n            line-height: 40px;\n            font-style: normal;\n            font-weight: 800;\n            margin: 0px;\n        }\n\n        .subtitulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Open Sans', sans-serif;\n            font-size: 16px;\n            line-height: 20px;\n            font-style: normal;\n            font-weight: 400;\n            margin-top: 20px;\n            margin-bottom: 0px;\n     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               width: 230px;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .btn-url-card-1 {\n                width: 230px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .cor {\n                height: 217px;\n                margin-top: -194px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        } *\/\n\n        @media (max-width: 1200px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 178px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 600px) { *\/\n        @media (max-width: 1023px) {\n\n            .box-card {\n                padding: 32px 32px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 260px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 190px;\n                margin-top: -166px;\n                margin-right: -32px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 220px;\n                min-width: 210px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 520px) { *\/\n        @media (max-width: 820px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 179px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 519px) { *\/\n\n        @media (max-width: 719px) {\n            .display-card {\n                flex-direction: column;\n                gap: 20px;\n            }\n\n            .cor {\n                display: none;\n            }\n\n            .titulo {\n                display: block;\n                width: 100%;\n                text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_eficientes_para_captura_de_conversoes\"><\/span>Estrat\u00e9gias eficientes para captura de convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Capturar convers\u00f5es envolve mais do que apenas gerar leads. \u00c9 crucial ter estrat\u00e9gias de marketing eficazes que conduzam o lead pelo funil de vendas at\u00e9 chegar \u00e0 compra. Estrat\u00e9gias como conte\u00fado personalizado, automa\u00e7\u00e3o de marketing e campanhas de remarketing s\u00e3o vitais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importancia_da_analise_de_resultados_na_conversao\"><\/span>Import\u00e2ncia da an\u00e1lise de resultados na convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analisar os resultados permite identificar o que est\u00e1 funcionando e o que precisa ser ajustado. <strong><a href=\"https:\/\/speedio.com.br\/blog\/clv-ltv-cac-roi\/#A_importancia_das_metricas_de_vendas\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/clv-ltv-cac-roi\/#A_importancia_das_metricas_de_vendas\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9tricas<\/a><\/strong> de convers\u00e3o de leads, como taxa de convers\u00e3o e custo de<a href=\"https:\/\/speedio.com.br\/blog\/aquisicao-de-leads\/\"> aquisi\u00e7\u00e3o de clientes<\/a>, fornecem insights valiosos sobre a efic\u00e1cia das estrat\u00e9gias de marketing e vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Determinando_o_valor_real_de_seus_leads\"><\/span>Determinando o valor real de seus leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o todos os leads s\u00e3o criados iguais. Alguns t\u00eam um valor potencial muito maior para o neg\u00f3cio do que outros. Compreender e segmentar seus leads com base em seu valor potencial permite otimizar a abordagem e recursos de vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_a_taxa_de_conversao_e_crucial\"><\/span>Por que a taxa de convers\u00e3o \u00e9 crucial?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma boa taxa de convers\u00e3o indica que as estrat\u00e9gias de marketing e vendas est\u00e3o funcionando. Por outro lado, uma taxa baixa pode sinalizar problemas no processo de convers\u00e3o ou na qualidade dos leads gerados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_calcular_a_taxa_de_conversao_de_leads\"><\/span>Como calcular a taxa de convers\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simplesmente divida a quantidade de leads que se converteram em clientes pelo n\u00famero total de leads gerados. Por exemplo, se voc\u00ea gerou 100 leads e 10 se tornaram clientes, sua taxa de convers\u00e3o \u00e9 de 10%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_o_time_de_vendas_pode_aumentar_a_conversao\"><\/span>Como o time de vendas pode aumentar a convers\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O time de vendas e marketing desempenha um papel crucial na convers\u00e3o de leads. Treinamentos regulares, uso de ferramentas tecnol\u00f3gicas e colabora\u00e7\u00e3o entre os departamentos s\u00e3o essenciais para otimizar o processo de convers\u00e3o de leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transformando_seus_leads_em_clientes_fieis\"><\/span>Transformando seus leads em clientes fieis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ap\u00f3s a convers\u00e3o, o trabalho n\u00e3o termina. \u00c9 vital continuar nutrindo o relacionamento com o cliente, oferecendo suporte e garantindo sua satisfa\u00e7\u00e3o para transform\u00e1-lo em um cliente fiel.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } *\/\n\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@500;700;900&display=block\");\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@300;400;500&display=block\");\n\n        .box-card {\n            \/* width: 100%; *\/\n            padding: 40px 40px;\n            border-radius: 16px;\n            background: #084CBD;\n            -webkit-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            -moz-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n        }\n\n        .display-card {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n\n        .titulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Roboto';\n            font-size: 36px;\n            line-height: 40px;\n            font-style: normal;\n            font-weight: 800;\n            margin: 0px;\n        }\n\n        .subtitulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Open Sans', sans-serif;\n            font-size: 16px;\n            line-height: 20px;\n            font-style: normal;\n            font-weight: 400;\n            margin-top: 20px;\n            margin-bottom: 0px;\n        }\n\n        .btn-url-card-1 {\n            max-width: 300px;\n            min-width: 240px;\n            height: 40px;\n            background-color: #F2994A;\n            color: #FFF;\n            border-radius: 100px !important;\n            border: none;\n            font-family: 'Open Sans', sans-serif;\n            font-size: 16px;\n            line-height: 20px;\n            font-style: normal;\n            font-weight: 400;\n            cursor: pointer;\n            transition: ease-in-out 0.2s;\n        }\n\n        .btn-url-card-1:hover {\n            background-color: #FFF;\n     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font-size: 14px;\n                line-height: 20px;\n            }\n\n            .btn-url-card-1 {\n                width: 250px;\n            }\n\n            .cor {\n                height: 212px;\n                margin-top: -192px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        }\n\n        @media (max-width: 675px) {\n\n            .titulo {\n                width: 230px;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .btn-url-card-1 {\n                width: 230px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .cor {\n                height: 217px;\n                margin-top: -194px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        } *\/\n\n        @media (max-width: 1200px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 178px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 600px) { *\/\n        @media (max-width: 1023px) {\n\n            .box-card {\n                padding: 32px 32px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 260px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 190px;\n                margin-top: -166px;\n                margin-right: -32px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 220px;\n                min-width: 210px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 520px) { *\/\n        @media (max-width: 820px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 179px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 519px) { *\/\n\n        @media (max-width: 719px) {\n            .display-card {\n                flex-direction: column;\n                gap: 20px;\n            }\n\n            .cor {\n                display: none;\n            }\n\n            .titulo {\n                display: block;\n                width: 100%;\n                text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Entender a convers\u00e3o de leads \u00e9 fundamental para quem busca otimizar a performance de vendas. Neste artigo, voc\u00ea aprender\u00e1 estrat\u00e9gias e dicas para converter sua lista&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":9707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[282],"class_list":["post-9704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-m2"],"_links":{"self":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9704"}],"collection":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/comments?post=9704"}],"version-history":[{"count":6,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9704\/revisions"}],"predecessor-version":[{"id":12880,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9704\/revisions\/12880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/media\/9707"}],"wp:attachment":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/media?parent=9704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/categories?post=9704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/tags?post=9704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}