{"id":9573,"date":"2023-10-18T17:09:19","date_gmt":"2023-10-18T20:09:19","guid":{"rendered":"https:\/\/speedio.com.br\/blog\/?p=9573"},"modified":"2025-03-10T17:52:11","modified_gmt":"2025-03-10T20:52:11","slug":"desafios-da-prospeccao-de-leads-b2b","status":"publish","type":"post","link":"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/","title":{"rendered":"Desafios da prospec\u00e7\u00e3o de leads B2B"},"content":{"rendered":"\n<p>Os desafios da prospec\u00e7\u00e3o de <strong><a href=\"https:\/\/speedio.com.br\/blog\/leads-b2b\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/leads-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">leads B2B<\/a><\/strong> s\u00e3o numerosos e multifacetados. Conhecer e entender esses desafios \u00e9 vital para otimizar sua estrat\u00e9gia de venda <strong><a href=\"https:\/\/speedio.com.br\/blog\/b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/b2b\/\" rel=\"noreferrer noopener\">B2B<\/a><\/strong> e aumentar a taxa de convers\u00e3o. <\/p>\n\n\n\n<p>Neste artigo, iremos abordar os principais desafios da <strong><a href=\"https:\/\/speedio.com.br\/blog\/prospeccao-de-leads-b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/prospeccao-de-leads-b2b\/\" rel=\"noreferrer noopener\">prospec\u00e7\u00e3o de leads B2B<\/a><\/strong> que as equipes de venda enfrentam e fornecer insights valiosos sobre como superar essas barreiras.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Neste post voc&ecirc; ver&aacute;<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#O_que_e_a_prospeccao_B2B\" title=\"O que \u00e9 a prospec\u00e7\u00e3o B2B?\">O que \u00e9 a prospec\u00e7\u00e3o B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#Desafios_da_prospeccao_de_leads_B2B_por_que_encontrar_leads_qualificados_e_tao_dificil\" title=\"Desafios da prospec\u00e7\u00e3o de leads B2B: por que encontrar leads qualificados \u00e9 t\u00e3o dif\u00edcil?\">Desafios da prospec\u00e7\u00e3o de leads B2B: por que encontrar leads qualificados \u00e9 t\u00e3o dif\u00edcil?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#Como_manter_os_contatos_engajados\" title=\"Como manter os contatos engajados?\">Como manter os contatos engajados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#A_importancia_do_acompanhamento_de_resultados\" title=\"A import\u00e2ncia do acompanhamento de resultados\">A import\u00e2ncia do acompanhamento de resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#Metas_finais_sao_realmente_claras\" title=\"Metas finais s\u00e3o realmente claras?\">Metas finais s\u00e3o realmente claras?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#Os_perigos_de_bancos_de_dados_de_contatos_desatualizados\" title=\"Os perigos de bancos de dados de contatos desatualizados\">Os perigos de bancos de dados de contatos desatualizados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#Como_o_LinkedIn_pode_ajudar_na_prospeccao_B2B\" title=\"Como o LinkedIn pode ajudar na prospec\u00e7\u00e3o B2B?\">Como o LinkedIn pode ajudar na prospec\u00e7\u00e3o B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#O_papel_do_vendedor_no_processo_de_prospeccao\" title=\"O papel do vendedor no processo de prospec\u00e7\u00e3o\">O papel do vendedor no processo de prospec\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#O_funil_de_vendas_e_a_jornada_de_compra_no_B2B\" title=\"O funil de vendas e a jornada de compra no B2B\">O funil de vendas e a jornada de compra no B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/speedio.com.br\/blog\/desafios-da-prospeccao-de-leads-b2b\/#A_relacao_entre_marketing_e_vendas_no_contexto_B2B\" title=\"A rela\u00e7\u00e3o entre marketing e vendas no contexto B2B\">A rela\u00e7\u00e3o entre marketing e vendas no contexto B2B<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_a_prospeccao_B2B\"><\/span>O que \u00e9 a prospec\u00e7\u00e3o B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong><a href=\"https:\/\/speedio.com.br\/blog\/indicadores-de-prospeccao-b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/indicadores-de-prospeccao-b2b\/\" rel=\"noreferrer noopener\">prospec\u00e7\u00e3o B2B<\/a><\/strong> refere-se ao processo de identificar e entrar em contato com potenciais clientes ou empresas que possam estar interessadas no seu produto ou servi\u00e7o. <\/p>\n\n\n\n<p>Diferente do B2C, a venda B2B envolve abordagens e pr\u00e1ticas de mercado mais complexas, j\u00e1 que o ciclo de vendas \u00e9 geralmente mais longo e a decis\u00e3o de compra envolve m\u00faltiplos tomadores de decis\u00e3o dentro das empresas.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } 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20px;\n            }\n\n            .btn-url-card-1 {\n                width: 250px;\n            }\n\n            .cor {\n                height: 212px;\n                margin-top: -192px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        }\n\n        @media (max-width: 675px) {\n\n            .titulo {\n                width: 230px;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .btn-url-card-1 {\n                width: 230px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .cor {\n                height: 217px;\n                margin-top: -194px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        } *\/\n\n        @media (max-width: 1200px) 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              line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 519px) { *\/\n\n        @media (max-width: 719px) {\n            .display-card {\n                flex-direction: column;\n                gap: 20px;\n            }\n\n            .cor {\n                display: none;\n            }\n\n            .titulo {\n                display: block;\n                width: 100%;\n                text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desafios_da_prospeccao_de_leads_B2B_por_que_encontrar_leads_qualificados_e_tao_dificil\"><\/span>Desafios da prospec\u00e7\u00e3o de leads B2B: por que encontrar leads qualificados \u00e9 t\u00e3o dif\u00edcil?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No mercado B2B, n\u00e3o basta apenas encontrar leads; \u00e9 essencial encontrar <strong><a href=\"https:\/\/speedio.com.br\/blog\/gerador-de-leads-qualificados\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/gerador-de-leads-qualificados\/\" rel=\"noreferrer noopener\">leads qualificados<\/a><\/strong>. A qualifica\u00e7\u00e3o de leads garante que o time de vendas esteja se concentrando nos prospects que t\u00eam maior probabilidade de se converter em clientes. <\/p>\n\n\n\n<p>No entanto, muitos leads B2B n\u00e3o se encaixam no <strong><a href=\"https:\/\/speedio.com.br\/blog\/como-o-icp-ajuda-minha-empresa\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/como-o-icp-ajuda-minha-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfil do cliente ideal<\/a><\/strong>, tornando a tarefa de prospectar clientes qualificados um grande desafio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_manter_os_contatos_engajados\"><\/span>Como manter os contatos engajados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqui est\u00e1 um dos grandes desafios da prospec\u00e7\u00e3o de leads B2B: O engajamento. Ele \u00e9 crucial em qualquer forma de prospec\u00e7\u00e3o. Seja atrav\u00e9s de e-mails, chamadas ou LinkedIn, \u00e9 fundamental ter em mente a import\u00e2ncia de manter o interesse e a aten\u00e7\u00e3o do lead. <\/p>\n\n\n\n<p>Estrat\u00e9gias de <strong><a href=\"https:\/\/speedio.com.br\/blog\/inbound-e-outbound\/#O_que_e_inbound_marketing\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/inbound-e-outbound\/#O_que_e_inbound_marketing\" rel=\"noreferrer noopener\">inbound marketing<\/a><\/strong>, como a cria\u00e7\u00e3o de conte\u00fado relevante e direcionado, podem ser uma excelente forma de manter os leads B2B engajados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_importancia_do_acompanhamento_de_resultados\"><\/span>A import\u00e2ncia do acompanhamento de resultados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Acompanhar e analisar os resultados da sua estrat\u00e9gia de prospec\u00e7\u00e3o B2B \u00e9 essencial. Isso permite ajustes e otimiza\u00e7\u00f5es no processo, garantindo que os esfor\u00e7os da equipe de venda estejam sendo direcionados de maneira eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metas_finais_sao_realmente_claras\"><\/span>Metas finais s\u00e3o realmente claras?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.trecsson.com.br\/blog\/estrategia-e-negocios\/como-definir-metas\" data-type=\"URL\" data-id=\"https:\/\/www.trecsson.com.br\/blog\/estrategia-e-negocios\/como-definir-metas\" target=\"_blank\" rel=\"noreferrer noopener\">Definir metas claras<\/a><\/strong> \u00e9 um dos pilares de qualquer estrat\u00e9gia bem-sucedida. No B2B, isso significa entender exatamente o que se espera alcan\u00e7ar com a prospec\u00e7\u00e3o de leads, seja em termos de convers\u00e3o, receita ou outros indicadores relevantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_perigos_de_bancos_de_dados_de_contatos_desatualizados\"><\/span>Os perigos de bancos de dados de contatos desatualizados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um banco de dados desatualizado pode prejudicar gravemente a efic\u00e1cia e \u00e9 um grande desafio da prospec\u00e7\u00e3o de leads B2B. Contatos desatualizados ou irrelevantes diminuem a taxa de convers\u00e3o e aumentam o tempo e o esfor\u00e7o gastos na prospec\u00e7\u00e3o.<\/p>\n\n\n\n<p>Aqui \u00e9 onde a <strong><a href=\"https:\/\/speedio.com.br\/4.2\/ampla-blog\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/4.2\/ampla-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Speedio<\/a><\/strong> entra na jogada. Utilizando <strong><a href=\"https:\/\/speedio.com.br\/blog\/big-data-e-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/big-data-e-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">big data<\/a><\/strong>, nossa ferramenta de <strong><a href=\"https:\/\/speedio.com.br\/blog\/plataforma-de-geracao-de-leads\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/plataforma-de-geracao-de-leads\/\" rel=\"noreferrer noopener\">gera\u00e7\u00e3o de leads<\/a><\/strong> cruza informa\u00e7\u00f5es em mais de 100 fontes de dados p\u00fablicos e <strong><a href=\"https:\/\/speedio.com.br\/blog\/gerar-leads-b2b\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/gerar-leads-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerar leads B2B<\/a><\/strong> de acordo com o seu perfil de cliente ideal.&nbsp;<\/p>\n\n\n\n<p>Os dados s\u00e3o validados dentro da plataforma, o que garante um processo de vendas e uma <strong><a href=\"https:\/\/speedio.com.br\/blog\/o-que-e-prospeccao-ativa\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/o-que-e-prospeccao-ativa\/\" rel=\"noreferrer noopener\">prospec\u00e7\u00e3o ativa<\/a><\/strong> (<strong><a href=\"https:\/\/speedio.com.br\/blog\/inbound-e-outbound\/#O_que_e_outbound_marketing\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/inbound-e-outbound\/#O_que_e_outbound_marketing\" rel=\"noreferrer noopener\">outbound<\/a><\/strong>) muito mais eficiente. Al\u00e9m disso, todos os dados disponibilizados ent\u00e3o em conformidade com a <strong><a href=\"https:\/\/speedio.com.br\/blog\/lgpd\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/lgpd\/\" rel=\"noreferrer noopener\">LGPD<\/a><\/strong>.&nbsp; &nbsp;<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } *\/\n\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@500;700;900&display=block\");\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@300;400;500&display=block\");\n\n        .box-card {\n            \/* width: 100%; *\/\n            padding: 40px 40px;\n            border-radius: 16px;\n            background: #084CBD;\n            -webkit-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            -moz-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n        }\n\n        .display-card {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n\n        .titulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Roboto';\n            font-size: 36px;\n            line-height: 40px;\n            font-style: normal;\n            font-weight: 800;\n            margin: 0px;\n        }\n\n        .subtitulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Open Sans', sans-serif;\n            font-size: 16px;\n            line-height: 20px;\n            font-style: normal;\n            font-weight: 400;\n            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background: #003794;\n            height: 240px;\n            margin-top: -216px;\n            margin-right: -40px;\n            margin-left: -40px;\n            border-top-left-radius: 130px;\n            border-end-start-radius: 130px;\n            border-end-end-radius: 16px;\n            border-top-right-radius: 16px;\n        }\n\n        .spd2 {\n            display: block;\n        }\n\n        \/* @media (max-width: 750px) {\n\n            .titulo {\n                width: 290px;\n                font-size: 30px;\n                line-height: 36px;\n            }\n\n            .subtitulo {\n                width: 290px;\n                font-size: 14px;\n                line-height: 20px;\n            }\n\n            .btn-url-card-1 {\n                width: 250px;\n            }\n\n            .cor {\n                height: 212px;\n                margin-top: -192px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        }\n\n      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      line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 260px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 190px;\n                margin-top: -166px;\n                margin-right: -32px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 220px;\n                min-width: 210px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 520px) { *\/\n        @media (max-width: 820px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n                margin-top: 10px;\n            }\n\n            .cor {\n                height: 179px;\n                margin-top: -160px;\n                margin-right: -28px;\n                margin-left: -40px;\n            }\n\n            .img-cima {\n                width: 90px;\n                margin-top: 20px;\n            }\n\n            .btn-url-card-1 {\n                max-width: 210px;\n                min-width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n        }\n\n        \/* @media (max-width: 519px) { *\/\n\n        @media (max-width: 719px) {\n            .display-card {\n                flex-direction: column;\n                gap: 20px;\n            }\n\n            .cor {\n                display: none;\n            }\n\n            .titulo {\n                display: block;\n                width: 100%;\n                text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_o_LinkedIn_pode_ajudar_na_prospeccao_B2B\"><\/span>Como o LinkedIn pode ajudar na prospec\u00e7\u00e3o B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O LinkedIn \u00e9 uma <strong><a href=\"https:\/\/speedio.com.br\/blog\/prospeccao-b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/prospeccao-b2b\/\" rel=\"noreferrer noopener\">ferramenta para a prospec\u00e7\u00e3o B2B<\/a><\/strong>. Com suas funcionalidades, \u00e9 poss\u00edvel criar conex\u00f5es valiosas, identificar tomadores de decis\u00e3o e interagir diretamente com futuros clientes.&nbsp;<\/p>\n\n\n\n<p>Se juntarmos as conex\u00f5es do LinkedIn (que \u00e9 uma das fontes de dados da Speedio) com o restante das informa\u00e7\u00f5es que a plataforma oferece, voc\u00ea ter\u00e1 em m\u00e3os um mapa para todas as empresas que fazem parte do seu ICP e os contatos dos decisores. A <strong><a href=\"https:\/\/speedio.com.br\/blog\/prospeccao-de-clientes-b2b\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/prospeccao-de-clientes-b2b\/\" rel=\"noreferrer noopener\">prospec\u00e7\u00e3o de clientes B2B<\/a><\/strong> acabou de ficar um pouco menos complexa, n\u00e3o \u00e9?&nbsp;<\/p>\n\n\n\n<p>Sabemos como \u00e9 complicado realizar a prospec\u00e7\u00e3o de novos clientes em potencial, por isso, desenvolvemos um material gratuito sobre <strong><a href=\"https:\/\/speedio.com.br\/infoproduto\/social-selling\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/infoproduto\/social-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\">social selling<\/a><\/strong> para te ajudar a superar esse desafio da prospec\u00e7\u00e3o de leads B2B.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/speedio.com.br\/infoproduto\/social-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/speedio.com.br\/blog\/wp-content\/uploads\/2023\/10\/Kit-Social-Selling.webp\" alt=\"Kit Social Selling\" class=\"wp-image-9487\" srcset=\"https:\/\/speedio.com.br\/blog\/wp-content\/uploads\/2023\/10\/Kit-Social-Selling.webp 800w, https:\/\/speedio.com.br\/blog\/wp-content\/uploads\/2023\/10\/Kit-Social-Selling-300x83.webp 300w, https:\/\/speedio.com.br\/blog\/wp-content\/uploads\/2023\/10\/Kit-Social-Selling-768x211.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_papel_do_vendedor_no_processo_de_prospeccao\"><\/span>O papel do vendedor no processo de prospec\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O vendedor desempenha um papel crucial no processo de prospec\u00e7\u00e3o B2B. Eles s\u00e3o respons\u00e1veis por estabelecer o primeiro contato, construir relacionamentos e, finalmente, fechar neg\u00f3cio. A forma\u00e7\u00e3o cont\u00ednua e o entendimento do mercado B2B s\u00e3o essenciais para o sucesso de qualquer vendedor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_funil_de_vendas_e_a_jornada_de_compra_no_B2B\"><\/span>O funil de vendas e a jornada de compra no B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A jornada de compra no B2B \u00e9 complexa, multifacetada e um enorme desafio da prospec\u00e7\u00e3o de leads B2B. Entender o <strong><a href=\"https:\/\/speedio.com.br\/blog\/funil-de-vendas-b2b\/\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/funil-de-vendas-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a><\/strong> e como os leads se movem atrav\u00e9s dele \u00e9 crucial para a efic\u00e1cia da prospec\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_relacao_entre_marketing_e_vendas_no_contexto_B2B\"><\/span>A rela\u00e7\u00e3o entre marketing e vendas no contexto B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em empresas B2B, a <strong><a href=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/#5_%E2%80%93_Integracao_entre_marketing_e_vendas\" data-type=\"URL\" data-id=\"https:\/\/speedio.com.br\/blog\/inteligencia-de-marketing-nas-vendas-b2b\/#5_%E2%80%93_Integracao_entre_marketing_e_vendas\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00e3o entre marketing e vendas<\/a><\/strong> \u00e9 essencial. Ambos os departamentos devem trabalhar juntos para garantir que os leads sejam n\u00e3o apenas atra\u00eddos, mas tamb\u00e9m convertidos em clientes.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"pt-br\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n    <style>\n        \/* .area-para-teste {\n            width: 850px;\n            height: auto;\n            padding-top: 100px;\n        }\n\n        .centro-div {\n            display: flex;\n            justify-content: center;\n        } *\/\n\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@500;700;900&display=block\");\n        @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@300;400;500&display=block\");\n\n        .box-card {\n            \/* width: 100%; *\/\n            padding: 40px 40px;\n            border-radius: 16px;\n            background: #084CBD;\n            -webkit-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            -moz-box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n            box-shadow: 0px 18px 19px -9px rgba(0, 0, 0, 0.18);\n        }\n\n        .display-card {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n\n        .titulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Roboto';\n            font-size: 36px;\n            line-height: 40px;\n            font-style: normal;\n            font-weight: 800;\n            margin: 0px;\n        }\n\n        .subtitulo {\n            width: 300px;\n            color: #FFF;\n            font-family: 'Open Sans', sans-serif;\n            font-size: 16px;\n            line-height: 20px;\n            font-style: normal;\n            font-weight: 400;\n            margin-top: 20px;\n            margin-bottom: 0px;\n        }\n\n        .btn-url-card-1 {\n            max-width: 300px;\n            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margin-left: -40px;\n            border-top-left-radius: 130px;\n            border-end-start-radius: 130px;\n            border-end-end-radius: 16px;\n            border-top-right-radius: 16px;\n        }\n\n        .spd2 {\n            display: block;\n        }\n\n        \/* @media (max-width: 750px) {\n\n            .titulo {\n                width: 290px;\n                font-size: 30px;\n                line-height: 36px;\n            }\n\n            .subtitulo {\n                width: 290px;\n                font-size: 14px;\n                line-height: 20px;\n            }\n\n            .btn-url-card-1 {\n                width: 250px;\n            }\n\n            .cor {\n                height: 212px;\n                margin-top: -192px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        }\n\n        @media (max-width: 675px) {\n\n            .titulo {\n                width: 230px;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 200px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .btn-url-card-1 {\n                width: 230px;\n                font-size: 14px;\n                line-height: 19px;\n            }\n\n            .cor {\n                height: 217px;\n                margin-top: -194px;\n            }\n\n            .img-cima {\n                width: 90px;\n            }\n\n        } *\/\n\n        @media (max-width: 1200px) {\n\n            .box-card {\n                padding: 28px 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .titulo {\n                width: 100%;\n                font-size: 24px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 210px;\n                font-size: 14px;\n                line-height: 16px;\n      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text-align: center;\n                font-size: 28px;\n                line-height: 30px;\n            }\n\n            .subtitulo {\n                width: 100%;\n                text-align: center;\n                font-size: 14px;\n                line-height: 18px;\n            }\n\n            .box-card {\n                padding: 28px;\n                border-radius: 16px;\n                background: #084CBD;\n            }\n\n            .img-cima {\n                display: none;\n            }\n        }\n    <\/style>\n<\/head>\n\n<body>\n    <div class=\"centro-div\">\n        <div class=\"area-para-teste\">\n            <div class=\"box-card\">\n                <div class=\"display-card\">\n                    <div>\n                        <h1-card class=\"titulo\">Gere leads B2B<br>para sua empresa<\/h1-card>\n                        <span class=\"subtitulo spd2\">Conhe\u00e7a a Speedio, melhor ferramenta de big data para gera\u00e7\u00e3o de\n                            leads\n                            B2B do Brasil!<\/span>\n                    <\/div>\n\n                    <div class=\"area-da-logo bg-2\">\n                        <button class=\"btn-url-card-1\" onclick=\"url_origem()\">Conhe\u00e7a a ferramenta<\/button>\n                        <div>\n                            <img decoding=\"async\" src=\"https:\/\/speedio.com.br\/infoproduto\/funil-de-receita-previsivel\/assets\/img\/speedio-logo.svg\"\n                                alt=\"logo\" class=\"img-cima\">\n                        <\/div>\n                        <div class=\"cor\"><\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <script>\n\t\tfunction url_origem() {\n            console.log(\"opaa\")\n            var pathAtual = window.location.pathname;\n            window.open(\"https:\/\/speedio.com.br\/4.2\/ampla-blog\"+ \"?utm_content=Blog%20Box: \" + pathAtual);\n        }\n\t<\/script>\n    <br>\n\n    \n\n<\/body>\n\n<\/html>\n","protected":false},"excerpt":{"rendered":"<p>Os desafios da prospec\u00e7\u00e3o de leads B2B s\u00e3o numerosos e multifacetados. Conhecer e entender esses desafios \u00e9 vital para otimizar sua estrat\u00e9gia de venda B2B e&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":9577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[282],"class_list":["post-9573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-m2"],"_links":{"self":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9573"}],"collection":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/comments?post=9573"}],"version-history":[{"count":8,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9573\/revisions"}],"predecessor-version":[{"id":9998,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/posts\/9573\/revisions\/9998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/media\/9577"}],"wp:attachment":[{"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/media?parent=9573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/categories?post=9573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/speedio.com.br\/blog\/wp-json\/wp\/v2\/tags?post=9573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}